Millennials, also known as Gen Y, are a demographic group of people who were born between 1981 and 1996. Millennials are known to be very educated and knowledgeable, environmentally active, and conscious about health and finance.
Compared to Gen X, their previous generation, millennials are more likely to take health and wellness more seriously. This is mainly due to the easy access to healthcare information on the internet, the rising cost of healthcare treatments, and the desire for a work-life balance. In this article, we will delve deeper into the connection between millennials and wellness and the factors that encourage them to prioritise their health.
The Wellness Revolution
Millennials are often regarded as the wellness generation due to their focus on personal health and wellness, more so than any other previous generation. While older generations would say that wellness only refers to physical health, millennials were among the first generation to include mental, emotional, and social health in their definition of wellness.
As millennials have begun making more health-conscious decisions, the wellness industry has also seen a significant rise in demand. The millennial health and wellness industry has since provided innovative and effective solutions such as healthier food and beverage options. This has helped to create a generation of people who prioritise their physical and mental health.